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PICCOLO : 
UK'S TOP
CHERRY TOMATO
IN CONSUMER AWARENESS
SINCE 2016*

EXTENSIVE COMMUNICATION CAMPAIGN DURING

BRITISH TOMATO FORTNIGHT TO DRIVE IN-STORES SELL-OUT

240 M

Total Reach

Social

Media

competition

PR

Activation

TV BVOD

Radio

ABC1 Adults

core target

Ads

Digital

on foodie media

MAJOR 

PARTNERS : 

AND

MANY

MORE... 

*Brand aided awareness based on Kantar Surveys conducted from 2016 to 2024.

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