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A POWERFUL COMMUNICATION CAMPAIGN during 

British Tomato Fortnight to drive in-store sell-out, generating

240M REACH

through the following targeted actions

NEW IN 2025 : CONSUMER CONTEST ACTIVATION

"Find Piccolo & Win !"

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COMMUNICATION STRATEGY :  Campaign launched via a foodie influencer with strong audience engagement who will encourage followers to participate.

PRIZE TO WIN :  £1,000 to spend on Pop Top - for a private chef dinner at home with friends.

CONTEST MECHANICS :  Spot British grown Piccolo brand/variety name on the packaging. Buy & snap a pic to enter the contest.

OBJECTIVE :  Drive consumer engagement & brand visibility in-store.

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RADIO CAMPAIGN

30 SECONDS  radio spot.

REACH 5M

295 SPOTS AIRED  during the 2 weeks

of the British Tomato Fortnight.

BVOD CAMPAIGN

REACH 1M

30 SECONDS  video spot created for the BVOD.

21M VIEWERS PER MONTH/REACH :  54% of ABC1.

29M VIEWERS PER MONTH/REACH :  62% of ABC1.

DIGITAL ADS

DISPLAY ADVERTISING,

EDITORIAL CONTENT,

SPONSORED RECIPES,

SOLUS EMAIL & NEWSLETTERS.

IMPRESSIONS 4M

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PRESS RELATIONS

233M TOTAL COVER*

*based on the 2024 campaign

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